Glow-MI — a beauty course landing page
A selling landing page for Glow-MI — a personal makeup course by Mariia Ilchyk, a makeup artist with six years behind the brush and Paris and Ukrainian Fashion Week on her CV.
The product isn't a course platform — it's trust. The whole page is built to make a woman believe she can do her own makeup, and to make buying it a two-tap decision.
Selling a person, not a platform.
Glow-MI is an author's course — "Makeup for yourself" — built on one promise: you shouldn't have to pay a makeup artist to feel beautiful. The author's rule sets the whole tone: "Makeup shouldn't cover you — it should underline who you are."
So the landing had to carry a personal brand, not a corporate one: her voice, her face, her students' results. Warm pink-and-lilac gradients, soft rounded cards and a friendly, conversational rhythm.
Turn doubt into a purchase.
The audience isn't sure the course is for them — the page has to answer that before it asks for money.
Build trust fast
A personal course sells on credibility — experience, real clients, real results.
"Is this for me?"
Beginners, mums, students, women 20–35 — each needs to recognise herself on the page.
Show the outcome
Before/after is the strongest proof in beauty — it had to be front and centre.
Two ways to buy
The full course at 850 ₴, or single lessons at 300 ₴ — without confusing the offer.
Her voice, in her own words.
Instead of a dry "about the author", the story runs as a chat conversation — the way she'd actually explain it to a friend. It carries the origin of Glow-MI and lands on the emotional payoff: "I'm beautiful. And I did it myself."
Right after, four audience cards let every visitor find herself — beginners, women who want confidence, mums and students, women 20–35 — followed by what's actually inside the course.
Results, voices, and a price that follows you.
Every lesson card shows a real before/after with its own price, so a hesitant buyer can start small. Testimonials come in the formats people actually send — video, voice messages and screenshots — which reads far more honestly than typed quotes.
A floating 850 ₴ price sticker and a repeating "Buy the course" button follow the whole scroll, and an FAQ block removes the last objections before the final call to action.
Built for where beauty lives — the phone.
This audience arrives from Instagram and TikTok, so mobile isn't an adaptation — it's the primary screen. Cards stack, the chat story keeps its rhythm, before/after pairs stay side by side, and the buy button is always within thumb reach.
A warm page that closes the sale.
A personal-brand landing that sells trust before it sells a price.
Story told as a chat — the author's real voice instead of a formal bio.
Before/after proof on every lesson, plus testimonials in native formats.
Two clear entry points — full course or a single lesson — with a CTA that follows the scroll.
In beauty, proof beats promises.
The design work here wasn't decoration — it was sequencing belief: her story, women like you, real results, then the price. By the time the button appears, the decision is already made.
