andrii.designer
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(01)about me

Hi, I'm Andrii — I design products and build them.

Product designer with 8 years in design and 5+ in UX/UI. I work with complex interfaces — SaaS, CRM, web services and mobile apps — and I don't stop at mockups: I design the product and ship it live.

Based in Brașov, Romania. I work with founders and teams end to end — from the first discovery call to a product running in production.

Andrii Kolodiazhenskyi in a “UX/UI designer” t-shirt Personal story
8+years in design
5+years in UX/UI
54+products shipped
18+SaaS & CRM services
2own products live
(02)what I bring

how I help teams
ship better products.

01

Design and build, end to end

I don't hand off a mockup and disappear. I take the product from UX to a live, responsive build — Next.js, TypeScript, Supabase. Nothing gets lost between design and code, and launches happen weeks earlier.

02

Systems thinking

I think in tokens, components and patterns. The design systems I build are made to last years — adding a feature doesn't mean rewriting everything.

03

Complex interfaces, kept clear

SaaS, CRM, dashboards, admin panels, configurators. I map the whole product by role and flow before touching pixels, so it stays coherent as it grows.

04

Full ownership

Discovery, UX, UI, front-end, deploy, QA — I can own the whole cycle. I run my own products (Startlek, Wayly), so I know what “shipped” costs.

05

AI-augmented workflow

Figma Make, Claude, v0, Lovable — I use AI where it genuinely speeds things up: exploration, boilerplate, content, code. Faster, without generic work.

06

A partner, not a ticket-taker

I push back when something won't work, and explain why in business terms — conversion, scope, effort. A designer who argues for the product, not just the pixels.

(03)focus areas

what I work on

From a single landing page to a full platform — the kinds of products I design and build most.

SaaS & CRM platforms

Complex, role-based products — dashboards, admin panels and internal tools that stay usable at scale.

Websites & landing pages

Marketing sites and high-converting landings — structure, visual design and branding built for the audience.

E-commerce

Catalogs, product configurators, cart and checkout flows designed around conversion and easy management.

Mobile apps

Full UX/UI for iOS and Android — onboarding, core loops, paywalls and retention flows.

Design systems

Tokens, component libraries and documentation that make a team ship consistently and fast.

Full-stack delivery

Design → front-end → deploy. A real, working product on a modern stack, not a folder of screens.

(04)process

four laps to
a live product.

From the first problem to a shipped product — a clear, predictable route. Press LAP or pick a stage.

business & user researchdiscovery

Start from the problem — business goals, users, roles and the flows that actually matter.

resultA clear strategy the design leans on.
ux — logic & architecturestructure

Architecture, user flows and wireframes with a clear scope. No design without agreement.

resultScope locked before a single pixel.
ui & design systemdesign

Fast iteration from low-fi to pixel-perfect UI, assembled from a design system.

resultBuild-ready screens from one system.
front-end, qa & launchbuild & ship

Front-end, deploy, QA and post-launch fixes — I stay until it's live, then iterate on real feedback.

resultA live, working product.
(05)personal story

A great product is built by someone who moves — not someone who sits still. Behind every interface I build there's a bigger story — forged in the mountains, on hitchhiking routes, and in constantly pushing past my own limits.

from a small town
to big products

2015 — 2019Andrushivka · college

A small town and the open road

It all started in Andrushivka, a small town in the Zhytomyr region, where I lived until I was 14. In 2015 I enrolled in an auto-mechanics college — four years that taught me how complex technical systems are built and how they actually work.

But the real spark was travel. In 2018 I hitchhiked for the first time and discovered the camp movement — East Coast Camp near Mariupol, then the "Vovcha Stezha" training in the Lviv region, and a hitchhiking leg from Kyiv to Kherson for the "Your Country" project. In 2019 I started a Computer Technologies degree, joined a "Building Ukraine Together" volunteer camp in Ostroh, and travelled on Erasmus+ exchanges to Romania, Turkey and Cyprus.

Youth camp
2019running becomes a lifestyle

Running stops being a hobby

In 2019 running quietly turned from an activity into my whole lifestyle. The road wasn't smooth — I hit injury after injury, had to stop, analyse my mistakes, recover, and start again. Running taught me a discipline I later carried straight into designing complex products.

Trail running at sunsetTrail race
2020 — 2021Lviv · Lycian Way · Ararat

Lockdown roads and 400 km on foot

When the world locked down for COVID-19, I didn't stop — I hitchhiked across eastern and southern Ukraine, then moved to Lviv at the end of 2020. In 2021 I flew to Turkey and set myself a huge challenge: I walked the Lycian Way — 400 km solo, with a 25 kg pack.

Then I hitchhiked to attempt Mount Ararat — and turned back just 170 metres below the summit, with no crampons or mountaineering gear. A hard, honest lesson about preparation and reading risk. After a month volunteering in Lithuania, I ran my first classic road marathon (42 km) in October 2021.

Hiking a long-distance trailOutdoor adventure
2021 — 2022web design · the war

Into design — and a country at war

Around 2021 I started, step by step, going deep into web design: landing pages first, then websites, then complex interfaces. Symbolically, one of my first large concepts was a platform for running events.

When the full-scale invasion began in 2022, the map of my life changed again. I evacuated to Ternopil, then settled in Ivano-Frankivsk — home for the next three years.

PortraitCycling in the city
2023 — 2025Carpathians · ultras · the 100-miler

Trails, ultramarathons and a 100-miler

Living in Ivano-Frankivsk opened up the Carpathians, and my running finally became trail running. In 2023 I trained in the mountains systematically; in 2024 the distances got serious — my first mountain 30 km, then 60 km, and finally 80 km at Bukovyna Trail. When injuries forced a pause, I switched to the bike and kept "rolling out" long distances across the region.

I also went wide: rafting, kayaking and multi-day SUP trips down the Dniester, plus at least two full winter seasons on a snowboard and skis at Bukovel and Dragobrat. In 2025 I hit my endurance peak — I set out to run 100 km and went further, finishing my first 100-miler: 170 km in the mountains with nearly 10,000 m of elevation gain. Proof that human limits stretch a long way with a clear strategy and psychological resilience.

UltramarathonTrail running in the mountains
(06)life is movement

my natural habitat.

Trail running, road marathons, kilometres on the bike, rafting and kayaks, SUP, skis and snowboard — the energy that drives me, in life and in the interfaces I build.

Snowboarding in the mountains Ski touring Andrii Snowboarding
(08)where I am now

based in Brașov, Romania.

Surrounded by incredible mountains — I train, run and draw energy from nature every day, while building my own projects and crafting digital products for clients around the world.

01

Product & UX/UI design

Complex systems, web services, SaaS, CRM and mobile apps — with a focus on analytics and real user experience.

02

Products from scratch

From idea and market research to prototyping, testing and launch — the way I build Startlek and Wayly.

Andrii in the mountains